Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Branding: Cremarc
Redefine the agency’s identity
The Cremarc rebrand set out to redefine the agency’s identity a brand built on strategic thinking and creative execution. The goal was to create a visual language that reflects the balance between logic and imagination, structure and freedom, data and design.
Through strategy-led art direction and conceptual exploration, the rebrand evolved into a system that feels modern, intelligent, and human one that mirrors how Cremarc transforms complex marketing challenges into clear, impactful ideas.
Click the images to read more
Discovery & Insight
We began by identifying what makes Cremarc different a marketing agency grounded in strategy but driven by creativity. This phase defined the brand’s core tension: structure meets imagination.
Concept Development
Explored multiple visual territories translating that balance into form geometry, movement, and harmony became recurring themes in the creative exploration.
Art Direction
Defined the tone and visual system a clean, modern aesthetic with distinct symbolism to express both the analytical and human sides of the brand.
Design Refinement
Developed three brand routes, each telling a unique story of focus, unity, and digital innovation, ready to present for client alignment and direction.
Presentation
Crafted a clear visual narrative to demonstrate how each route could flex across identity, motion, and digital platforms positioning Cremarc for a confident new chapter.
