A little more about me...

I bring a strong foundation in creative strategy, brand development, and storytelling, building and evolving global brands through brave ideas, imaginative thinking, and a clear sense of tone and purpose.

My experience spans global campaigns, branding, animation, film, digital design, and patient engagement, including everything from apps, websites, and e-details to social media, infographics, and clinical trial communications. I’m fluent across key creative tools, Figma, Photoshop, Illustrator, InDesign, XD, After Effects, Premiere Pro, PowerPoint, and CMS platforms allowing me to move seamlessly from concept to execution.

With a Bachelor’s degree in Photography and Graphic Design, I combine visual storytelling with strategic insight to create work that connects emotionally and delivers real impact.

Creative Leadership
& Collaboration

Experienced in leading, mentoring, and inspiring creative teams while fostering
a culture of collaboration and innovation. Skilled at working with senior stakeholders across departments to align creative vision with business goals and maintain brand consistency.

Brand Strategy
& Guardianship

Deep understanding of brand positioning and identity, with proven ability to evolve and protect a brand’s visual presence across every touchpoint. Acts as a brand guardian to ensure consistency, clarity, and authenticity across all outputs.

Creative Direction
& Design Thinking

Expertise in guiding the creative process from concept to execution, shaping ideas, defining visual language, and delivering work that resonates. Applies design thinking to drive innovation, elevate storytelling, and push creative boundaries.

Craft & Production Excellence

Strong technical foundation across digital and print production, ensuring design integrity from concept through delivery. Advanced proficiency in Adobe Creative Suite, with meticulous attention to detail and a passion for creative quality.

Work in progress

2024 -

Senior Creative Lead /
Head of department
Cremarc

I’m a Senior Creative Lead with a passion for bold, idea-driven work that makes B2B marketing anything but boring. I love taking a concept from spark to launch, whether it’s a brand campaign, digital experience, or something completely unexpected. With hands-on experience in branding, animation, and UI/UX, I’m equally comfortable pitching big ideas as I am refining the details that bring them to life. I’m all about collaboration, mentoring designers, working closely with clients, and pushing creative thinking that actually moves the needle.

2022 - 2024

Senior Art Director
Cuttys+Cuttys

As a Senior Art Director, I led a creative team that shaped the visual evolution of multiple brands, ensuring every piece of work remained true to strategy and identity. Acting as a brand guardian, I balanced big-picture creative direction with hands-on design, guiding projects from concept to completion. I collaborated closely with cross-functional teams and senior stakeholders, championing design thinking and raising
the creative standard across every touchpoint.

2021-2022

Senior Designer
Cuttys+Cuttys

As a Senior Designer, I led and supported the team in creating design solutions that aligned with client strategy and brand goals. I worked closely with stakeholders to turn ideas into clear, engaging visuals across multiple channels, while mentoring junior designers and maintaining a strong focus on consistency, craft, and continuous improvement.

2019-2021

Design Brand Lead
Inizio Evoke

At Evoke, I led the design team, managing creative output and maintaining quality and brand consistency across every channel. Working closely with the Head of UX, Creative Directors, and senior stakeholders, I helped evolve the visual identity across digital, print, and web. I also introduced processes that strengthened collaboration, boosted efficiency, and kept the team’s creative standards high and forward-thinking.

2017-2019

Senior Designer
Havas Medicom

At Havas Medicom, I stepped into a leadership role within a small studio guiding design output, shaping art direction, and ensuring every project delivered on the client’s vision. I collaborated closely with senior stakeholders, mentored junior designers, and played a key role in pitches and creative problem-solving, always pushing for innovation and quality.