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Concept creation: Teckro Social Campaign
Complexity to Clarity
This project focused purely on strategy and art direction developing bold conceptual territories to reposition Teckro as a digital transformation leader in clinical trials.
Through a series of creative explorations, the goal was to simplify complex systems into clear, visual ideas that communicate Teckro’s role in connecting people, data, and decisions.
Each concept was built from a strong strategic insight clarity, connection, and progress expressed through smart messaging, motion potential, and scalable design thinking.
The result: a suite of ideas that make clinical innovation feel simple, modern, and human.
Strategy: Defined Teckro’s positioning as a digital transformation partner, identifying clarity, connection, and innovation as the strategic foundation.
Concept Development: Explored multiple creative territories that visualised how Teckro simplifies complexity, each built around a distinct strategic insight.
Scamping & Ideation: Translated strategic thinking into visual form through rapid sketches and narrative framing to test tone, hierarchy, and storytelling.
Art Direction: Established the visual tone for each concept, clean, modern, and confident ensuring every idea felt human and forward-focused.
Presentation: Crafted a clear, story-led deck designed to inspire client confidence and secure alignment on the campaign’s creative direction.
