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Art Direction: The beat of better health
Vazkepa
In a category dominated by data and fear, the idea for Vazkepa was to bring heart back into heart health.
We turned science into storytelling a vibrant world built around a living heart, symbolising life after cardiovascular risk.
Optimistic, human, and visually bold, the concept showed the potential of creative storytelling to make complex medicine meaningful.
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Strategy (The Hook): Find the emotional core behind the data: less fear, more life. A truth that connected science with something people could actually feel.
Scamps: Fast, instinctive sketching to visualise momentum and mood, getting the energy of the idea down before polishing the detail.
Idea Development (Concepting): Built a world around the heart, literally. A visual metaphor for vitality and movement, where health becomes a story of possibility.
Campaign Tactics: Designed a full ecosystem: digital, experiential, print, and film. Each touchpoint reinforcing one clear message with Vazkepa, life flows easier.
Presentation: Delivered as a complete creative vision, crafted to excite, provoke, and secure client buy-in at pitch stage.
