Art Direction: Engagement through creative

This collaboration between Arthur D. Little and Cremarc began with a clear challenge to transform deep, insight-driven whitepapers into content that cuts through digital noise.

Our goal was to move beyond static reports and turn thought leadership into visual storytelling using carousels, infographics, and animations that engage audiences at speed and scale.

By combining strategic clarity with creative direction, we’ve elevated ADL’s presence on social, driving stronger engagement, higher performance, and positioning the brand as a true voice of authority in its field.