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Art Direction: Ticking all the right boxes
A campaign designed to make trust visible.
The PIF Tick Campaign raises awareness among healthcare professionals in areas where accurate information is often hard to find — from chronic pain to mental health. By spotlighting the PIF Tick, we help clinicians quickly identify reliable, high-quality health content for the people who need it most.
Click below to see how the story came to life.
Art Direction: Defined a visual language that feels elevated, cohesive, and unmistakably confident. Every frame, colour, and composition crafted to express clarity, trust, and intent.
Illustration: Developed a distinctive illustration style with warmth and integrity — human, inclusive, and unmistakably modern. It bridges professional credibility with approachability and character.
Conceptual: Rooted in a single powerful idea: trust connects everything. The concept guided every creative decision — intelligent, clear, and designed to resonate on instinct.
Branding: Refined the existing identity to enhance recognition and sophistication. Sharpened the tone, balanced restraint with authority, and gave the PIF Tick a more confident visual presence.
Design: Executed with precision and purpose. Clean layouts, crafted typography, and bold simplicity combined to create design that feels intelligent, timeless, and impossible to ignore.
